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Sam Smith, fresh off his satanic performance at the Grammy's, arrived at the Brit Awards in London on Saturday in an even more bizarre publicity stunt.
The they/them hitmaker, 30, hit the red carpet in a quirky balloon-like latex outfit by the designer Harri.
Sam took a fashion risk on the night but oozed confidence as they hit the media wall.
The outfit featured a high neck, balloon-like sleeves and inflatable-looking legs and a zip-up design over the chest.