Miller Lite launched a marketing campaign for Women’s History Month in March that railed against beer ads focused on bimbos in bikinis — but appears to have made efforts to keep quiet about it following Bud Light’s disastrous Dylan Mulvaney tie-up.
Miller Lite’s Women’s History Month campaign, titled “Bad $#!T to Good $#!T,” was posted on March 7, pledging to clean up the brand’s past of sexist ads objectifying women — instead supporting female brewers by donating fertilizer they can use to “grow quality hops.”
But just two months after the campaign’s launch, the video is nowhere to be found on Miller Lite’s Twitter or TikTok accounts.
Comments for Instagram posts on the campaign have been disabled, with no previous comment publicly visible.
The video of the ad on YouTube, meanwhile, is “unlisted” and doesn’t appear on the beer brand’s channel page, or in YouTube’s search results or suggestions.
In the “Bad $#!T to Good $#!T” ad, actress and comedian Ilana Glazer shares a “little-known fact” that “women were among the very first to brew beer — ever.”
She continued: “Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis. Wow.”
As she walks through a room plastered with years-old Miller Lite ads filled with women in tight-fitting or barely-there clothing, Glazer says “it’s time beer made it up to women.”
As of Monday, however, the easiest way to view the ad was through the social media posts of critics who were busy roasting it.