Disney has partnered with TikTok influencer Seann Altman to promote clothing for girls in a move that immediately drew comparisons to Bud Light's disastrous partnership with Dylan Mulvaney.
Altmann, who identifies as gender fluid but uses he/him pronouns, donned a red dress as he demonstrated to fans of Minnie Mouse how they can look like the iconic children's character, in a TikTok promotion for Disney Style.
'I look just like Minnie Mouse!' he said after layering white lacy gloves, red lipstick and a bow. 'Now I'm fashionable, bold and fun.'
Altmann's clip divided some on social media who were quick to compare it to Mulvaney's collaboration with the beer giant, which sparked a boycott that wiped more than $27 billion off the brand's market value.