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Dove has partnered with a black activist accused of ruining a white student's life over a 'misheard' remark to promote 'fat liberation' in a bizarre and controversial new campaign.
The beauty brand has teamed up with Zyahna Bryant, a community organizer and student activist studying at the University of Virginia in Charlottesville.
Bryant, 22, claimed that she had overheard a white student named Morgan Bettinger threaten Black Lives Matter protesters in Charlottesville in July 2020 after she used the phrase 'speed bumps' while describing the protest that she saw.
But Bryant later admitted she may have 'misheard', after gleefully watching and joining in as Bettinger was canceled and her life was destroyed.