Photos and videos posted to social media of Budweiser's beer garage at this year's Sturgis motorcycle rally in South Dakota appear to show no attendees consuming the product.
Anheuser-Busch InBev owns Budweiser and Bud Light, which gained national attention this past spring when transgender influencer and activist Dylan Mulvaney partnered with the beer brand as part of an ad campaign to celebrate his one-year anniversary of pretending to be a woman. The partnership then led to passionate boycotts mostly among conservatives who felt the beer did not cater to its traditional consumer base.
Budweiser and its local distributor, Quality Brands of the Black Hills, are the official malt beverage sponsor of the Sturgis motorcycle rally. Quality Brands of the Black Hills has been affiliated with the rally for over 50 years. As part of their sponsorship, the pair have been offering custom Sturgis and Budweiser signage in addition to mutual donations to local charities that raise money for the Black Hills area.