During the UFC San Antonio broadcast, Holly Holm voiced the need to "protect our children" in the post-fight interview:
"I think it's just really sad the sexualization of our children. We need to protect them. Protect the children please.... Do anything to protect them."
Children can be sexualized in different ways, such as by being exposed to sexual content, being objectified, or being exploited for sexual motives. Long-term trauma and serious harm to a child's physical, emotional, and psychological health are possible outcomes of such behavior.
In response to Holm's remarks, Michael Chandler vented his frustration with the commercial on Twitter. He thinks that today's youngsters will be confused by the commercial because of its gender-bending nature:
"Right after @amazon hits us with some gender-bending, confusing, mustache-wielding commercial, @HollyHolm calls out the sexualization of today’s youth. Thank you Holly. #UFCSanAntonio."